NextWindow and Sirius International unveil World's First Large Touchscreens for Movie Theatres at Hong Kong Premiere of Spider-Man 2™

Bullet PR
26 June, 2004

HONG KONG, 26 June 2004. In a world first, NextWindow, an international designer of ground breaking optical imaging technology for touchscreens, has partnered with Sirius International (HK) Ltd. (Sirius) to supply fifteen large scale touchscreens for the Hong Kong premiere of Columbia Pictures' Spider-Man 2™ on 30 June. Hong Kong-based Sirius is a leader in the provision of digital signage and multimedia solutions to Hong Kong and Greater China.

NextWindow's 42 inch interactive touchscreens will be unveiled at the renowned Broadway Circuit Cinemas in Hong Kong as part of the global premiere series of the Spider-Man 2™ movie. The interactive displays will be mounted on large stands within the theatre lobby allowing movie goers to select and view teaser trailers, play interactive games and other background information. The touchscreens will remain permanent fixtures within Broadway Circuit showcasing forthcoming movies and other information.

According to Frederick Lau, Chairman and CEO of Sirius , NextWindow's advanced technology is ideal for the project. "The touch enabled digital signage at the Spider-Man 2™ premiere will be unique to Broadway Circuit . But NextWindow's ability to supply large scale, innovative touchscreens cost-effectively, combined with our expertise in producing digital signage and multimedia solutions means that these big interactive displays will soon become the industry standard for entertainment centres."

"NextWindow's designs are flexible, scalable, and usable in a wide range of applications. Their enthusiasm and proven commitment to further development means our projects need only be limited by our imagination," says Mr Lau.

Al Monro, CEO, NextWindow says, "the partnership with Sirius reinforces NextWindow's position as a world leader of innovative touch technology within the rapidly evolving interactive digital signage market. The broad customer base of Sirius throughout Hong Kong and Greater China expands our global market opportunities."

About NextWindow
NextWindow's ground breaking advancements in optical imaging technology facilitate the production of large scale touchscreens for the interactive digital signage market. The powerful new medium of interactive digital signage is transforming the retail advertising and entertainment industries by encouraging customer interaction and ensuring messages are closely targeted to the needs of users. By utilising NextWindow's unique technology, companies foster personal relationships with each customer, build and reinforce brands, and create real competitive advantages.

NextWindow delivers touch enabled digital signage in a wide variety of formats, including 30" to 60" plasma and LCD screens, display cabinets and store windows.
The company has offices in Chicago, London and Auckland, New Zealand.

About Sirius International (HK) Ltd.
Since 1998, Sirius International (Hong Kong) Limited (Sirius) has been providing Digital Signage and Multimedia solutions to a broad range of customers throughout Hong Kong and further afield within Greater China. In that time, Sirius has become a preferred vendor to leading local transport entities including the HKSAR Government's Transport Department, Mass Transit Railway Corporation, Kowloon Canton Railway Corporation, and New World First Bus.

Other important Sirius clients in Hong Kong include China Light & Power, Hong Kong Jockey Club and Shell Oil Company, self-evident that its performance and service standards meet the demanding technical and quality requirements of these market leaders.

A System Integrator, Sirius has broad expertise in all aspects of Digital Display Solutions. Its own, proprietary software, Innoview IV200, integrates, analyses, organises, and distributes Digital information to display terminals as clients require, while its CyberviewTM range of Indoor/Outdoor Electronic Displays incorporating LED, LCD, VFD, Flip Disk, Fiber Optic and other technologies fulfil clients' varying display requirements.

The new star in the Sirius galaxy is its Touch-N-Go series which incorporates NextWindow, the latest in Interactive Touch-Screen technologies, available in an extensive choice of customisable applications to suit almost any conceivable need. For further information see www.siriushk.com